CMCP5 Strategic Planning and Marketing

This capstone class enable the participant to integrate everything learned in CMCP emphasizing, the principles of marketing and strategic management. The participant will learn the value of developing and maintaining short and long range plans, how to write mission and vision statements, perform internal and external audits, analyze strengths, opportunities, threats, and weaknesses of an organization, and formulate long and short term plans. A class exercise teaches the techniques and tools necessary to develop an effective strategic plan for a construction business.