Marketing your Nonprofit

This course will show you how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. Lesson 1 - Nonprofit Marketing Defined Lesson 2 - Setting Goals Lesson 3 - Positioning Your Nonprofit Lesson 4 - Market Readiness Lesson 5 - Marketing Strategies Lesson 6 - Advertising and Promotion Lesson 7 - Advertising and Marketing on the Internet Lesson 8 - Marketing and Volunteers Lesson 9 - Publicity, Media, and Public Relations Lesson 10 - Developing Your Own Market Plan Lesson 11 - Developing a Promotion Plan Lesson 12 - Evaluating Your Marketing Efforts